Unlike other marketing firms, K Dunn & Associates offers a 100% money-back guarantee, during a 60-day trial period for new clients. This allows you to experience the quality of our services, and see the actual results from your first marketing promotion. We can make this guarantee, because our promotions & strategies have already been proven to work for practices like yours — that way, you don't have to reinvent the wheel, or waste money on ineffective advertising.
If you want to generate new business quickly, you'll want to start with public seminars. Why seminars? Because seminars are the most cost effective way to attract new prospects from your community. Think about it... From the entire population of your marketplace, only a finite number of people are qualified prospects for your services. The goal of advertising is to put the word out about your services, in a compelling promotion, and have people contact you to let you know they're a prospect for your services. An offer of something free, like a free seminar, is a proven way to lower the barriers of resistance and get people to respond. In addition, a seminar is a "safe" place for them to get to know who you are and what services you offer. A public venue, like a hotel or restaurant, provide that safe place — they're not stepping into the lion's den, so to speak. And wouldn't you rather explain your services to a group of people, all at once, rather than spend the extra time to educate each prospect, one at a time? Talk about a time saver! And when they do come to your office, they'll already know about your services and fees, so you'll be able to concentrate on their personal situations and how you can help.
Many professionals have tried seminars before with less than stellar results. However, K Dunn & Associates offers a time-tested & proven “seminar marketing system” that works — guaranteed! When it comes to advertising and filling up seminars with qualified prospects, no one generates higher response than K Dunn & Associates. Just listen to audio testimonials on our References page. We will personalize one of our proven seminar promotions for your practice and place it in the media to generate the highest response. We also provide a PowerPoint slide show, including complete script, so you'll know exactly what to do and what to say to motivate seminar attendees to line up for appointments after the seminar.
Again, the purpose of advertising is to identify prospects interested in your services — and fill up your pipeline (your database). An effective promotion will get people to raise their hands and let you know they're interested! The contact information for all of the people who respond should be entered in your database. A good percentage will retain your services immediately after the seminar. Those who do not retain your services right away are still prospects, but the timing may not be right for them yet. For these folks, you'll want to send highly effective emails or direct mail promotions, at least quarterly, to compel them to come on in and retain your services and refer other family and friends.
If you're ready to fill up your database with qualified prospects and dramatically reduce your cost per lead, find out more about K Dunn's 60-day trial period. If you're not completely satisfied, for any reason, you may ask for your money back. Call 1.800.553.0135 and schedule your free 30-minute phone consultation.
To your success,
Kathryn Dunn, Executive Director